Bangalore: Continuing its effort of providing innovative and unique value added services, Tata DOCOMO, the unified telecom brand of Tata Teleservices Ltd., has launched a first of its kind service for its ardent Facebook fans – Facebook Check-In using USSD. Tata DOCOMO GSM customers can access this service without any internet, GPS or mobile data services.
Facebook Check-In is a unique location-based service which allows a user to ‘Check-In’ to a location over USSD. This Check-in will show on the user’s Facebook profile. When a user uses Check-in, he/she shares his/her physical location with other people on their network. To use this service, customers can dial *325*50# and share ‘where they are’ on their Facebook page anytime, anywhere without using internet or GPS. Check in service will be charged at Re 1/- per location check-in.
The service leverages Tata DOCOMO’s location based platform to identify user’s location and thus eliminates the need of a GPS enabled phone. The service is first in the market brought together with their partners U2opia Mobile. In addition, TATA and U2opia Mobile have rolled out Facebook Messaging for users without mobile Internet on their phone.
Announcing these exciting new services, Yatish Mehrotra, Regional Head – South, Tata DOCOMO said, “Companies today are leveraging services through innovative ways and facilitating services like Facebook and chat even without internet. Strategy is simple, voice and SMS are still considered powerful where internet penetration is low. Tata DOCOMO with such initiative is leveraging the existing communication platforms to offer relevant services to its customers. We are certain that services, like the ones we have launched today, would be much sought after in our VAS portfolio.”
Sumesh Menon, CEO, U2opia Mobile added, “Services such as Facebook check-in and FB Messaging can be accessed without internet and that too with a minimal charge! These services are most addictive and useful for our customers who want to stay in touch with their Facebook friends – anytime, anywhere, on any mobile”.
Tata Teleservices is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles, including Kerala and offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms.
Kerala IT News